Lyfe is on a mission to help people seamlessly integrate a healthy lifestyle into modern living.
One of our most enjoyable and potentially impactful projects to date, we were asked to rebrand Lyfe to coincide with their app development project led by the wonderful Pixel Beard.
Practicing physicians, Ed and Tobi, had a vision to support and encourage complete health and wellbeing. In order to achieve this, they are integrating the latest thinking in medical therapeutic care with the latest thinking in technological habit building and brand-based engagement.
M×F baby-stepped us through the process of building our brand and we emerged on the other side with incredible insights and realisations into our business that would allow us to appropriately ascertain market positioning; poising us to scale.
— Dr Tobias Fox & Dr Edward Lynch, Founders of Lyfe
The guidelines are superb. I’ve dealt with the best part of 50 marketing and PR agencies over the years and this is hands down the best single document and media I’ve seen produced for any organisation, let alone a startup business.
— Lyfe's tech accelerator
Related projects
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