Beautiful + Proud

Beautiful + Proud

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Feel good to the core—this sentiment became the driving concept behind the brand and visual approach. B&P takes a natural approach to aesthetics, backed by science and a vast amount of experience.

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Science + nature in perfect balance

By balancing these factors together, it allows people to feel good to their very core.

This idea led us to the stylised plus symbol—a visual representation of health, growth and improvement—whilst highlighting the central point; the core. Having a visual shorthand for the company is essential, especially given the relatively long company name. This shorthand mark encompasses a B+P monogram. The missing piece indicates the key overlapping segment and the core health element.

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